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ABOUT

Founder Esmeralda Santiago, Bendiciones Boutique

Bendiciones  meaning “Blessings” is more than a name; it’s our promise to spread positive energy, cultural pride, and empowerment with everything we create. 


What began as a dream to celebrate Mexican culture and uplift our Latina community has grown into a full boutique experience — blending fashion, purpose, and heart.

From bold T-shirt designs and statement gym wear to gold-laminated, tarnish-resistant jewelry and boutique-style apparel, every piece in our shop is chosen or created with meaning.

Bendiciones Boutique Story

We Create

Collections that tell stories, spread awareness and inspire resilience.

Bendiciones Community
“Dreamer’s Spark” Monarch Sweatshirt

SELF EXPRESSION AND ADVOCACY 

Our collections tell stories. Whether it’s Different, Not Less our Autism Awareness collection — honoring inclusion and neurodiversity, or our culturally-inspired designs that carry the vibrant colors and messages of nuestra cultura, Bendiciones is fashion with soul. 

We believe style is a form of self-expression and advocacy. That’s why our pieces aren’t just worn — they’re experienced. From a necklace that shines as a symbol of strength, to a tee that starts conversations, to activewear that empowers your movement, Bendiciones is here to help you show the world who you are.

This is more than a boutique. This is a movement of blessings, identity, and unapologetic pride. This is Bendiciones.

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Kindness starts with Giving Back

We believe that business is more than just sales—it’s about making a difference. That’s why we partner with Businesses and Non-Profit organizations.

Donations to Ronald Mcdonald House of Charities
Volunteering at Ronald Mcdonald House of Charities

On October 18th, 2025 we donated $160 to Ronald McDonald House of Charities San Diego.

Every purchase you make becomes part of something bigger—helping neighbors, uplifting local causes, and spreading kindness where it’s needed most. 

Bendiciones Boutique gives back to Community

Giving Back to our Community

We believe that business is more than just sales—it’s about making a difference. That’s why we partner with Businesses and Non-Profit organizations.

Bendiciones gives back
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